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Design-led innovation

oninno is a design practice that aims to help orgnizations think beyond what they currently do and transform the world around them.
 

 
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Start

We immerse ourselves in understanding the context
and outcome of what people want.


We gather data focusing on people's unmet needs, applying design thinking as a methodology when approaching challenges.

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We conduct deep ethnographic research that inspires innovation

 
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Validate

Our purpose of prototyping is to learn.

The process is iterative.
The goal at most times, is to validate assumptions.
 

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We build, test,
and validate
user experiences.

WhatsApp before MobileApp

No risk and virtually no cost. Prototyping is highly effective in testing an idea before committing to high fidelity executions which may not gurantee success.

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Launching to learn

With multiple stakeholders in customer journeys of most businesses, we build and map service blueprints and test concepts with low cost to free methods to learn and iterate the overall service experience.
 

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Testing prototypes

As an integral part of the design process, user interviews are a great tool to help businesses gain a deeper understanding of people’s behavior and their reason why they do what they do.

 

A user interview with a limousine driver on his delivery experience while testing a beta version of the HAMMALY driver app

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Design

Our approach to branding is to start with why.

We take a humanized approach to bring brands to life through recap the journey of where it came from, to imagining a future where the brand will live in.

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Branding Development

HAMMALY is P2P delivery service provider based in Qatar. Oninno built the brand identity based on the values and profession of the Middle Eastern porters (الحمالي). With a vision to change lives and a mission to help, the visual cues evolved around embracing help and equality.

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Brand Revitalization

Refocus. Restore. Reinvent. Rebrand.

When businesses start to lose sight of their purpose and goal, rebranding exercises promotes positive engagement within the organization.

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GIRNAAS is a Qatari startup, known for it's success in launching the Middle East's first mobile game GIDDAM in 2013. 

We worked with GIRNAAS to examine the team's strength and aspirations which resulted in a shift from producing games to a focus on animation, enabling the business to explore new opportunities to grow.

The shift in focus was led by provoking new mindsets and a fresh face lift of the brand communication.

 

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We craft brands that people love.

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Workshops

 
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SEMINARS

Expert in the field of e-commerce, we've designed and delivered training programs for businesses to enable innovation from within their organizations.

WORKSHOPS

From insights to innovation, we've worked with national governments to conduct hands-on design workshops for SMEs and entrepreneurs.

 
 
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Activate

We define innovation as a process to create something new.

It is not just a framework, but a behaviour applied into everything we do. With an outside-in mindset, we become nimble enough to quickly deep dive into complex subject matter and translate the content into stunning visuals that appeal to the target user.

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Branding inside blockchain

BitOryx was introduced in a prime period of the cryptocurrency boom. Beyond the hype of it's massive financial opportunities,
BitOryx required to present itself to potential investors to gain the needed traction for it to take off.

BRANDS ARE DECENTRALIZED COMMODITIES

Like cryptocurrencies, one's brand image isn't controlled by the business, but by public perception. Hence in order to truly innovate, we anchor our approach to design by starting with getting to know it's users through applying our complete design process.

 

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Innovation starts with knowing people

We begin by gathering insights before designing for opportunities uncovered through research.

We needed a way to stand out in already crowded market. To witness how the brand identity unfold and connected with the community has been fantastic.
— Marcin Rychter, CTO, BitOryx
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About

Oninno is founded and led by Webster Tai

Hands-on creative entrepreneur, specializing in the field of design, branding, and building digital business models; with experiences in Australia, Cambodia, Qatar, South Korea and Singapore.

Through a broad strategic and art direction background, Webster has developed innovative, cost effective and compelling user experiences—from strategy to content, design and execution.

Clientele

  • adidas

  • Royal Dutch Shell

  • Google

  • Changi Airport Group

  • InterContinental Hotels Group

  • Formula One 

  • Qatar Ministry of Transport & Comms

 
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Let's get it on.


© 2018 oninno All Rights Reserved.